Business Signs  “DESCRIBED”

If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to the general business world, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Function / Advantage of Signage

Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.

Types of Commercial Business Signs

Business signs grab the attention of potential customers. With a wide variety of different types of signs for businesses, each offers its own unique advantages. At Benrhodes Signs, we take pride in over eight decades of experience designing, fabricating, installing, and maintaining exterior signage. The following list discusses the many types of commercial business signs available for your unique business needs.


pylon (12)

Also known as internally illuminated (backlit) or externally illuminated signs, pylon signs provide excellent visibility because they are freestanding. These steel structures typically reach a minimum of 12 feet high and rest on concrete foundations. To increase their visibility further, these types of business signs rely on energy efficient LEDs for illumination. This type of exterior signage can come either single- or double-sided and may also be used to display signage for multiple businesses in an area. Frequently, businesses choose to place pylon signs near the street or major highways and freeways to direct customers to their parking lot.


channel (5)

For a modern and finished look, signs with channel letters may satisfy the needs of a business. For these types of exterior signage, individually cut channel letters spell out an organization’s name or display a logo, adding a professional look to any storefront. Different types include halo-lit channel letters and LED channel letters. This type of business sign utilizes neon or low-voltage LEDs to light letters internally.


facial (2)

Like channel letters, individually cut dimensional letters spell out a company name or display a custom logo. However, hollow internal channels enable illumination in channel letters, whereas dimensional letters are created from a solid sheet of acrylic or metal. As a result, signs with dimensional letters typically look flat as they do not exceed more than several inches in depth.


Reception (13)

Your Reception Signs and Office Signage Connects You With Your Visitors Without A Single Word. Having an inviting space for your clients to sit and wait is an important aspect to the experience you’re providing. A lobby sign or reception signs creates interest and generates effective branding.


directional (2)

Ideal for difficult to navigate areas—such as hospital corridors, housing developments, or shopping centers—wayfinding signs create a sense of cohesion and brand visibility while guiding visitors where they need to go. This type of signage often works well combined with other types, such as monument signs. Wayfinding signs may feature directories, colorful maps, or other interactive features.

Work With Benrhodes Signs on Your Next Project

At Benrhodes Signs, we have decades of experience designing, building, installing, and maintaining an expansive range of business signs. Our award-winning designers work closely with each of our customers to create unique, professional, and attractive signage, which we then fabricate at our 50,000 square foot state-of-the-art facility. Your signs will be installed by our OSHA-certified team, and our helpful technicians are always standing by to provide any necessary maintenance.

To see how a Poyant sign can benefit your business, contact us today.

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